The TRP ratings for Week 37 are out, and once again, Indian television has witnessed a shake-up in the popularity charts. Star Plus’ long-running favorite Anupamaa has continued its golden streak by grabbing the top spot, reaffirming its position as the most-watched daily soap in the country.
Surprisingly, hot on its heels is none other than the timeless classic Kyunki Saas Bhi Kabhi Bahu Thi, which has made a strong comeback in reruns and digital viewership, earning it the second position. The iconic show, which originally changed the landscape of Indian TV, seems to have found a fresh audience alongside its loyal older fan base. This mix of nostalgia and storytelling power has helped it rise in the weekly rankings, showing that classics never truly fade away.
Meanwhile, Taarak Mehta Ka Ooltah Chashmah (TMKOC), a show that has enjoyed years of consistent success, slipped out of the top slots this week. The family comedy, once a chart-topper, appears to be struggling to retain its audience amidst changing preferences and stiff competition. Industry insiders suggest that while the show continues to have a dedicated viewer base, newer storylines on rival channels are drawing higher attention.
Apart from these, other household favorites such as Yeh Rishta Kya Kehlata Hai and Ghum Hai Kisikey Pyaar Meiin also maintained steady positions in the top 5, with their high-voltage drama keeping audiences glued to screens. Reality shows too made their mark, with Bigg Boss OTT and dance-based competitions contributing significantly to non-fiction viewership.
The latest TRP chart underlines how Indian television continues to evolve with a blend of old and new. While Anupamaa remains unbeatable for now, the resurgence of Kyunki Saas Bhi Kabhi Bahu Thi has proved that viewers still cherish emotional, family-centric narratives that once defined prime-time TV. On the flip side, TMKOC’s decline serves as a reminder that even the most successful shows must reinvent themselves to keep pace with shifting audience tastes.
As the festive season approaches, broadcasters are expected to roll out new twists, special episodes, and grand celebrations to attract eyeballs. With competition heating up, it will be interesting to see which shows hold their ground in the weeks to come.
