Emraan Hashmi’s latest outing, Ground Zero, continues its journey at the box office with a stable—though not spectacular—performance as it heads into the middle of its first week. On its sixth day in theatres, the film posted a 7.29% occupancy rate in the Hindi language segment, reflecting a typical weekday dip following an opening weekend of modest turnout.
Released across India on April 25, Ground Zero entered the market with hopes of drawing audiences interested in intense, patriotic drama fused with emotional storytelling. While the film didn’t have a massive opening, it has been seeing consistent footfalls, especially in regions with strong urban and semi-urban viewership.
April 30 marked the film’s sixth day at the box office, and as expected, it followed the standard weekday pattern where ticket sales drop after the initial buzz. While early morning and afternoon shows saw limited turnout, evening slots performed relatively better as working professionals and students found time to catch the film.
The 7.29% overall Hindi occupancy may not reflect a blockbuster run, but for a mid-budget film with no major festival holiday release advantage, the numbers indicate that there is still audience interest—particularly among those who prefer grounded, character-driven narratives.
Directed by Tejas Prabhaa Vijay Deoskar, Ground Zero showcases Emraan Hashmi as an army officer stationed in a volatile border region, caught between duty to the nation and his personal inner struggles. The film blends action, emotion, and realism, offering a story that resonates with current themes of national security and sacrifice.
Hashmi’s performance has been singled out by viewers for its intensity and emotional depth, marking a departure from his usual romantic-thriller image. The film has found appreciation from audiences who enjoy socially relevant dramas with a strong central performance.
Despite facing competition from other theatrical releases and streaming platforms, Ground Zero has managed to hold its ground, particularly in multiplex chains across metros like Mumbai, Delhi, Pune, and Bangalore. Some smaller towns have also shown a positive response, though on a more limited scale.
The film’s real test lies in how well it can sustain interest heading into its second weekend. With no major big-banner releases immediately overshadowing it, Ground Zero has room to breathe and attract more footfalls through word-of-mouth.
While not a commercial juggernaut, Ground Zero is being seen as a film that may enjoy a longer theatrical tail if it continues receiving positive feedback. The patriotism-themed narrative, coupled with a restrained promotional strategy, could appeal to audiences over time—especially if families and college-goers start showing up in larger numbers.
Industry watchers will be keenly observing how the film performs on Day 7 and beyond, especially as the weekend approaches. A slight uptick in occupancy could turn the tide in its favor and help push it toward a respectable box office figure by the end of its first full week.
