In what might come as a surprise to fans eagerly awaiting War 2, sources close to the production have revealed that Bollywood superstar Hrithik Roshan and South Indian megastar Jr NTR will not be seen promoting the film together. Despite being co-leads in this high-octane action thriller, the two actors are expected to maintain separate promotional tracks and are unlikely to share the stage for press events or marketing campaigns.
The reason behind this decision isn’t due to any personal fallout or creative differences between the actors, but rather a well-thought-out promotional strategy devised by the makers of the film. According to industry insiders, the decision to have Hrithik and Jr NTR promote the film separately stems from their distinct fan bases and regional appeal.
Yash Raj Films, which is producing War 2, is looking to maximize outreach by tailoring promotional activities that cater to different markets across India. Hrithik Roshan, who reprises his role as Kabir from the previous War installment, has a massive following in the Hindi-speaking belt. Meanwhile, Jr NTR commands immense star power in the South, especially in the Telugu film industry, after his global success with RRR.
By organizing region-specific promotions, the studio hopes to amplify the film’s impact and reach a wider audience. The idea is not to split the stars due to any internal rift, but rather to highlight their individual charisma and leverage their massive popularity in different regions.
Moreover, both actors have busy schedules and multiple professional commitments, making joint promotional appearances logistically challenging. Instead, the film’s team has opted for a staggered marketing approach where each actor will lead promotions in key regions where their presence will have maximum impact.
This method has been successfully used in the past for other pan-India releases. For example, films like Baahubali, KGF, and RRR employed region-specific strategies that helped them break box office records across the country.
While fans may miss seeing Hrithik and Jr NTR together on the same stage, the buzz around War 2 is only expected to grow with this unique approach. The anticipation is already sky-high, and with two powerhouse performers leading the charge, the film is poised to be one of the biggest releases in Indian cinema.
War 2, directed by Ayan Mukerji, is part of the YRF Spy Universe and continues the saga of intense action, espionage, and intrigue that began with Ek Tha Tiger and Pathaan. With Hrithik Roshan returning as the slick and deadly Kabir, and Jr NTR stepping in for his Bollywood action debut, fans can expect nothing short of a cinematic spectacle.
As the release date inches closer, both actors will kickstart their individual promotional journeys — keeping fans across India and beyond excited, even if they won’t be sharing the same spotlight.
