In a move that has surprised many and earned applause from fans and exhibitors alike, Aamir Khan’s much-awaited film Sitaare Zameen Par will follow a unique release strategy when it hits theatres later this year. The makers have announced two bold and thoughtful decisions: ticket prices will be lower than standard rates, and no shows will be scheduled before 9 AM on any day during its initial run.
While most big-banner films compete for maximum revenue by increasing ticket rates and starting early shows from 7 AM onwards, Aamir Khan’s team is deliberately taking a different route. The idea, according to sources close to the production, is not just about commercial success—but about creating a wholesome and inclusive cinematic experience, especially for families and younger audiences.
A Family-First Approach
Following the emotional and social spirit of his 2007 classic Taare Zameen Par, Aamir Khan seems to be carrying forward the same thoughtfulness in the release plan for Sitaare Zameen Par, which is not a sequel, but a spiritual successor in theme and tone.
According to insiders, the film’s core message is centered around acceptance, inclusion, and celebrating children with unique talents. With that in mind, the makers felt it was essential to ensure that families, including children and school groups, could easily access the film—without burning a hole in their pockets or waking up at dawn.
“Aamir believes that cinema is for everyone—not just those who can afford premium tickets,” a close associate of the actor revealed. “He didn’t want pricing to become a barrier for kids and middle-class families, especially since this movie speaks directly to them.”
No Shows Before 9 AM: A Deliberate Decision
In another rare move, the film will not have any screenings before 9:00 AM across the country. This decision has been taken to ensure that families and school children who come to watch the film are not forced into uncomfortable early hours. It also reflects a new trend that favors viewer convenience over maximum show count.
Many exhibitors have welcomed this initiative, calling it both “thoughtful” and “long overdue.”
“Morning shows may work for certain genres and solo audiences, but when it comes to family-driven films, a comfortable viewing time matters,” said a multiplex owner in Mumbai. “Aamir has once again shown that he’s thinking beyond box office numbers—he’s thinking about the audience experience.”
A Strategy with a Social Angle
Notably, this release model comes at a time when the Indian film industry has been grappling with audience fatigue due to inflated ticket prices, especially for big films. By taking a people-friendly approach, Sitaare Zameen Par hopes to bring viewers back to theatres in larger numbers, particularly the segment that’s been reluctant to spend heavily on movie outings.
“Aamir Khan has always believed in experimenting with not just content, but also how that content is delivered,” remarked a film trade analyst. “This strategy could set a new template for upcoming films that want to focus on mass engagement rather than just profits.”
Anticipation Builds
With its unique messaging, strong emotional core, and now an even more audience-friendly rollout plan, Sitaare Zameen Par is shaping up to be one of the most awaited releases of the year. While the exact release date is yet to be officially confirmed, the buzz around the film continues to build.
Aamir Khan, known for his perfectionist approach and keen understanding of audience sentiment, seems to have struck a chord once again—not just with the story he’s bringing to the screen, but with the way he’s choosing to share it with the world.
As fans eagerly wait for the trailer, one thing is clear: Sitaare Zameen Par is not just another movie. It’s a carefully crafted experience, and Aamir Khan wants to make sure every viewer—big or small—gets to be a part of it.
