Social media influencer and content creator Apoorva Mukhija has opened up about a deeply personal aspect of her life—the emotional toll a recent controversy surrounding her stint on India’s Got Talent took on her family, especially her parents. In a candid revelation, Mukhija, known online as “Aesthetically Yours,” spoke about how public backlash doesn’t just affect the individual involved, but often weighs heavily on their loved ones as well.
The controversy in question arose from her appearance on India’s Got Talent, where some viewers criticized her content and questioned her presence on the talent-based reality show. While the issue sparked heated debate online, what many failed to see was the emotional strain it caused behind closed doors — particularly for her parents, who were left to deal with societal scrutiny and unsolicited judgment.
Speaking about the incident, Apoorva said, “Log kya kahenge (what will people say) still holds a lot of power in our society. When something like this happens, it’s not just about me—it affects my parents more because they’ve grown up in a world where public image is everything. For them, samaj mein izzat rehni chahiye (respect in society must be maintained).”
She further explained that while she has grown used to criticism and trolling in the digital space, seeing her parents disturbed by it made her reflect on the broader impact of internet controversies. “It’s one thing when people come at you online,” she said, “but when your parents feel humiliated or anxious because of it, you start questioning whether it’s all worth it.”
Mukhija added that while she stands by her work and believes in creative freedom, the incident served as a reminder of the dual pressures creators face in a conservative social context—balancing personal expression with familial expectations and societal norms.
Her honesty has resonated with many fans and fellow influencers, who applauded her for speaking out about a side of fame that is rarely discussed openly. In the age of viral content and instant judgment, her experience underscores how deeply online narratives can affect real lives, especially in cultures where family honor is closely tied to public perception.
Despite the controversy, Apoorva has continued to engage her growing audience, using her platform to create conversations around identity, acceptance, and now, empathy. Her reflections offer a poignant look at the emotional cost of visibility in a world that often forgets there are human beings—and families—behind every trending topic.
As the digital space continues to evolve, Apoorva’s story is a timely reminder of the need for more compassion, both on and offline.
