South Indian superstar Allu Arjun, who is currently basking in the success of his national recognition and the anticipation surrounding his upcoming projects, is once again in the spotlight — this time for his impeccable style. The Pushpa actor recently stepped out flaunting a striking new look paired with an ultra-luxurious wristwatch reportedly worth a jaw-dropping ₹1.2 crore, making waves across social media and fashion circuits.
The actor was spotted in Hyderabad as he begins prep for his next film, a high-octane action entertainer directed by acclaimed filmmaker Atlee, best known for his work with Tamil superstar Thalapathy Vijay. While fans are already thrilled about this powerhouse collaboration, Allu Arjun’s appearance has further stirred excitement, not just for the film but also for his evolving fashion game.
Dressed in a sleek, contemporary outfit that seamlessly blended streetwear with luxury fashion, Arjun sported a perfectly styled haircut and a fresh beard trim — a look many are speculating could be for his role in the upcoming Atlee film. But what truly stole the spotlight was his high-end timepiece. Sources close to the actor revealed that the watch is a limited-edition Swiss-made masterpiece, valued at around ₹1.2 crore. Known for his love for fine fashion and accessories, Allu Arjun’s choice reflects his growing affinity for global luxury brands.
Fans and fashion watchers alike flooded social media platforms with photos and praise, with hashtags like #StylishStar and #AlluArjunLook trending within hours of his appearance. Comments ranged from admiration for his taste in fashion to curiosity about whether this look hints at his character in the new film.
The Atlee project, which is still in pre-production, is one of the most anticipated pan-India films of the coming year. With Atlee’s track record of delivering commercial blockbusters like Mersal, Bigil, and Jawan, and Allu Arjun’s massive fan base across the country, expectations are sky-high. The film is rumored to be a high-budget spectacle with a gripping storyline, blending action, drama, and emotion — a trademark of Atlee’s style.
Insiders suggest that Allu Arjun is undergoing intense physical training for the role and is taking a hands-on approach in crafting his character’s look and persona. The actor is known for fully immersing himself into his roles, as seen in his gritty transformation for Pushpa: The Rise, which earned him accolades across languages and a National Award.
The new film, expected to go on floors later this year, is being planned as a multi-lingual release and will mark a major collaboration between Tollywood and Kollywood. Industry sources also hint that a Bollywood actress may be cast opposite Arjun, further amplifying the film’s national appeal.
With buzz already building around this mega project, Allu Arjun’s recent appearance — blending style, sophistication, and a hint of mystery — has only heightened anticipation. Whether it’s his statement watch, his revamped look, or the charisma he naturally exudes, Allu Arjun continues to prove why he’s one of the most bankable and fashion-forward stars in Indian cinema today.
